Honest Greens is a real food lifestyle brand offering fast, casual, and chef-crafted dishes made from fresh, locally sourced ingredients. The concept promotes healthy eating without compromise, sustainability, and accessibility — all in a stylish, digitally integrated environment.
Key Metrics:
Number of Locations: 25+
Markets: Spain (Madrid, Barcelona), Portugal (Lisbon), France (Paris)
Unit Type: Urban standalone, shopping centres, mixed-use developments
Average Size: 250–350 m²
Typical Footprint: High-traffic urban zones
Segment & Strengths:
Segment: Fast Casual – Health-driven
Core Strengths:
Proprietary concept with chef-developed menus
Strong digital integration & ordering flow
Rapid scalability with a clean design system
Strong employer brand & purpose-driven narrative
Expansion Strategy: Honest Greens is focused on international growth through strategic partnerships, premium locations, and digital-first execution. Currently expanding across Europe with support from VC and strategic investment.