Signature Dish: The Lobster Roll The menu is built around minimalism and freshness—no middlemen, just direct sourcing from fishermen. This ensures the highest quality and unmatched freshness in every bite. Concept & Key FeaturesA Direct Supply Chain Luke’s Lobster cuts out the middlemen, sourcing its seafood straight from fishermen along the coast of Maine. This dock-to-table approach guarantees traceability, freshness, and premium quality, from the harbor to your plate. A Focused Menu The brand’s specialty is lobster rolls, featuring a generous portion of lobster, shrimp, and crab meat. The menu also includes seafood bisque, keeping options limited to maintain exceptional quality over quantity. Serving Format Luke’s Lobster serves its signature seafood rolls at kiosks, local seafood markets, and via home delivery. Additionally, the brand has expanded into supermarkets, offering ready-to-heat lobster meal kits—bringing the authentic Luke’s experience to a wider audience. Design & Atmosphere Each location is designed to reflect the simplicity of a traditional fishing shack, reinforcing the brand’s deep-rooted connection to the heritage and authenticity of coastal seafood culture.