Combining F&B with retail is not new, but a hybrid of a restaurant-shop-coworking space and takeaway + external infrastructure in a small format "near home" or "at the crossroads" is already an interesting case for us. The authors of Noahs assure us that this format is scalable and suitable for both residential areas and transportation hubs or service stations. According to the company, service stations will become powerful pioneers of digital fast commerce, taking a significant part of the online market.
Noahs partners with the location owner and implements an ecosystem approach in which Noahs provides 3 key ingredients: smart kitchen architecture, a technological OS, and a ready-made set of great brands to choose from. They provide locations with the manpower and muscle to leapfrog the decade-long process and enter the industry efficiently.