Icca restaurant in a VR format (NY)

Here’s a striking example from New York, at restaurant Icca (https://www.instagram.com/icca_nyc/).

Guests enjoy eight courses by Michelin-starred Chef Kazushige Suzuki (https://www.instagram.com/sushichefkazu/) while wearing VR headsets (Meta Quest) and immersing themselves in stunning virtual worlds created by the Epic Now team (https://www.instagram.com/epicnow.nyc/) in collaboration with Icca omakase & bar (https://www.instagram.com/icca_nyc/).

Cinematic sounds, aromas, and visual effects all synchronise perfectly with each dish. Plus, there’s a sake tasting before the VR session begins.

The whole experience lasts about an hour, on Sundays and Mondays (three sessions per day, each limited to nine guests).

Perhaps this will inspire you to embark on your own experiments!