Ephemera Group - Immersive Dining as an Artistic Experience Origin: France Founded: 2019 Type: Experiential Fine Dining Segment: Innovation
Ephemera Group is a visionary French hospitality collective redefining immersive dining by blending gastronomy with storytelling, set design, and digital art. Each restaurant under their umbrella is a temporary, fully themed world, crafted like a movie set and experienced like a live performance. These concepts push the boundaries of what dining can be, merging food with fantasy and emotion.
Flagship Concepts:
UNDER THE SEA (Paris, Lyon):
Guests dine as if submerged in a fantastical oceanic world—surrounded by projection-mapped corals, waves, and sea creatures. A multi-sensory seafood-forward menu matches the theme, delivering a surreal and playful experience.
JURASSIC (Paris):
A theatrical journey into the prehistoric era, complete with jungle soundscapes, life-sized dinosaurs, and primitive fire-cooked dishes—designed to engage adults and children alike.
MOONLIGHT (Lyon):
A futuristic escape to a distant galaxy, where neon moons, space-age interiors, and cosmic ingredients create a truly otherworldly meal.
MACHU PICCHU (coming soon):
An homage to the Andes, blending traditional Peruvian flavors with mystical design elements inspired by Incan heritage.
Why It’s Innovative: Ephemera Group has pioneered a scalable model of immersive hospitality by:
Modular storytelling: creating ever-changing narratives that generate social buzz and repeat visits.
Pop culture appeal: capitalising on visual storytelling and Instagrammability.
Multi-sensory design: combining sound, light, visuals, and scent to evoke emotion and deepen the dining experience.
Accessibility: making immersive dining more mainstream and family-friendly, with approachable price points.