Blood Sports/ MEATliquor (UK)

UK
The Blood Sports restaurant concept, launched by MEATliquor founder Scott Collins, is a fresh take on the classic sports bar, described as a "watching bar," offering a bold, engaging approach to dining and entertainment. The venue combines the relaxed vibes of a dive bar with the energetic feel of a sports bar, featuring multiple screens broadcasting live sporting events day and night. A distinctive feature is the transformation of the space into a late-night horror cinema once the sports action wraps up, amplifying the venue's uniquely edgy appeal.
The restaurant occupies the former home of the iconic Circus venue in Covent Garden, London—a spacious underground spot perfectly suited to MEATliquor’s gritty aesthetic.

  • Highlights and menu:
Drinks include a selection of draft and bottled beers, highballs, and signature frozen and semi-frozen cocktails, such as the Frozen Sea Breeze and Lagerita. The bar's standout offering, aptly named the "Austerity Measure," provides guests with a straightforward yet appealing pairing of a can of Carlsberg and a shot of Bourbon at an affordable price.

Food features classic MEATliquor favourites like the famous Dead Hippie burger and Monkey Fingers, alongside exclusive new dishes created specifically for Blood Sports.

Coffee is represented by Hideout Coffee, originally launched in Portsmouth as a coffee speakeasy before evolving into a standalone coffee and doughnut café. Hideout Coffee fits seamlessly into the overall MEATliquor and Blood Sports aesthetic, offering indulgent doughnuts like Pistachio White Choc, Millionaire’s filled with dulce de leche, and the vegan Homer with strawberry jam and Get Baked rainbow sprinkles.
Design and atmosphere:The venue embraces MEATliquor’s signature industrial-punk style, emphasising a casual, irreverent atmosphere with plenty of visual and emotional impact. It's designed as an immersive space where guests can experience the adrenaline of both sporting events and late-night film screenings.

Industry trend:Blood Sports perfectly embodies the contemporary eatertainment trend, integrating food, entertainment, and social interaction into one seamless experience. By combining different leisure elements—sport, film screenings, specialty coffee, and comfort food—the venue deepens guests' emotional engagement, offering an experience that goes beyond simply dining out.

Product: Sport