The fusion of grocery and foodservice is reshaping how Europeans shop, eat, and spend time — discover the most relevant formats and players driving this change. This trendbook maps the evolution of grocerants — hybrid spaces combining retail and ready-to-eat experiences — across key European markets. From upscale supermarkets with wine bars to bakery-led food corners and branded café lines inside grocery chains, this guide explores where food retail meets hospitality.
Inside you’ll find: – 50+ case studies from across Europe – Format archetypes: premium grocers, daily stops, lifestyle retail, concessions, food corners – In-store dining innovation and hospitality-driven service – Space and product design trends – Food-focused brand extensions in retail – Business models and monetisation approaches – Retail-led restaurant and café formats – Integration with tech, delivery, and loyalty platforms
Who it’s for: – Supermarket and grocery chain leaders – Developers and mixed-use retail operators – Restaurant groups exploring retail entry – Concept developers and hospitality consultants – Food retail and real estate investors
Format: PDF report / Available in English Includes concept images, brand cases, and strategic insights Optional: custom benchmarking session or ideation workshop